The tipping point : how little things can make a big difference / Malcolm Gladwell.
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Record details
- ISBN: 9780316316965
- ISBN: 9780316346627
- Physical Description: viii, 279 pages ; 22 cm
- Publisher: New York : Little, Brown and Company, [2002]
- Copyright: ©2022
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Subject: | Social change. Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) |
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- 1 of 2 copies available at Consortium of Ohio Libraries. (Show)
- 0 of 1 copy available at Community Library (Sunbury).
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Community Library (Sunbury) | 302 Gla (Text) | 30210313179755 | Nonfiction | Checked out | 03/23/2023 |